{"title":"Black Friday - Playmats \u0026 Bouncers","description":null,"products":[{"product_id":"shnuggle-yoga-mat-navy","title":"Shnuggle Yoga Mat, Navy","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Shnuggle Baby Yoga Play Mat offers a soft, comfy and hygienic place for baby to enjoy some floor play, tummy time or baby yoga in the comfort of your home or on the go.  A comfy place to support baby’s development, bond and play.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect for floor play, baby yoga, tummy time or baby massage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight and easy to carry with removeable faux leather shoulder strap\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e6mm thickness for comfort\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasily roll up and secured\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNon slip back\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMoisture and bacteria resistant\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNon-toxic, latex and PVC free\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuitable from 0 months+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shnuggle","offers":[{"title":"Default Title","offer_id":39325927014480,"sku":"35","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/shnuggle-5_0a150066-b4be-4a8a-9d59-1cd17db3382b.jpg?v=1776082819"},{"product_id":"shnuggle-yoga-mat-pink","title":"Shnuggle Yoga Mat, Pink","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Shnuggle Baby Yoga Play Mat offers a soft, comfy and hygienic place for baby to enjoy some floor play, tummy time or baby yoga in the comfort of your home or on the go.  A comfy place to support baby’s development, bond and play.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePerfect for floor play, baby yoga, tummy time or baby massage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightweight and easy to carry with removeable faux leather shoulder strap\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e6mm thickness for comfort\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasily roll up and secured\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNon slip back\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMoisture and bacteria resistant\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNon-toxic, latex and PVC free\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuitable from 0 months+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shnuggle","offers":[{"title":"Default Title","offer_id":39325927080016,"sku":"34","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/shnuggle_738d414f-e9ae-4835-b75f-a333623940a2.jpg?v=1776082512"},{"product_id":"mamas-papas-welcome-to-the-world-playmat-1","title":"Mamas \u0026 Papas Welcome To The World Playmat, Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eCrafted from luxurious super-soft faux fur, our Welcome to the World playmat is finished with beautiful scalloped detail around the base and an outer ring that'll keep them safe whilst they explore their new toy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt has 2 removable toy arches and 4 removable hanging soft toys - a lion, zebra, elephant and monkey - which rattle and squeak to stimulate your baby's senses. It even comes with a soft elephant tummy time toy that has crinkle sounds and a mirror for them to interact with.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBirth+\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare \u0026amp; Maintenance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePlaymat base and tummy time accessory - Machine washable at 40°C. All other items wipe clean only\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eSafety Warnings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTo avoid possible entanglement or strangulation injury, remove gym arch when baby begins to push up on their hands and knees\u003c\/li\u003e\n\u003cli\u003eAdult assembly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInteractive Playmat and Gym - Birth to 5 months approx.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemove the toy arches from the base unit as soon as your child starts to push up on hands and knees (approx. 5 months)\u003c\/li\u003e\n\u003cli\u003eThe gym arches are a sprung structure and care should be taken whenever removing them from the playmat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInteractive Floor Mat - 5 months +\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetach toy arch and use with tummy time accessory or as a comfy place to sit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40466957729872,"sku":"EPN202401241045292329 Blue","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapasplaymate.jpg?v=1774391987"},{"product_id":"bugaboo-giraffe-newborn-set-rocker","title":"Bugaboo Giraffe Baby Rocker","description":"\u003cp\u003eThe Bugaboo Giraffe Rocker + Newborn Set provides a comfortable place to snuggle in from newborn. The Newborn Set easily attaches to the Rocker Frame to make a lightweight, ergonomic rocker. The soft, neutral wood finish will work well in any home, the gentle curves and supportive backrest ensure baby is cosy and comfortable and the 5-point safety harness ensures baby is secure. Built to last, Greenguard Gold certified and easy to clean, the frame can be wiped clean and the fabrics are machine-washable. \u003c\/p\u003e\n\u003cp\u003eThe Newborn Set can also be used with the Bugaboo Giraffe Chair (sold separately) bringing baby in on family mealtimes. \u003c\/p\u003e","brand":"Bugaboo","offers":[{"title":"Tornado Grey","offer_id":56569824084352,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true},{"title":"Arctic White","offer_id":56569824117120,"sku":null,"price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/BugabooRocker-2.jpg?v=1774272228"},{"product_id":"mamas-papas-welcome-to-the-world-tummy-time-roll-grey","title":"Mamas \u0026 Papas Tummy Time Roll -  Welcome to the World Grey","description":"\u003cp\u003eWith the Mamas \u0026amp; Papas Tummy Time Roll, you can watch them build strength in their neck and shoulder muscles whilst having fun at the same time! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures - crinkles, squeaks and rattle!\u003c\/p\u003e\n\u003cp\u003eTummy Time is a recommended exercise that helps your newborn baby build strength in their neck and shoulder muscles. The Mamas \u0026amp; Papas Roller is the perfect accessory for making Tummy Time exercises fun.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft tube shape perfect for propping baby up on their arms, to encourage them to move their head.\u003c\/li\u003e\n\u003cli\u003eFull of exciting noises and textures; crinkles, rattles and squeaks.\u003c\/li\u003e\n\u003cli\u003eSuper soft faux-fur fabrics for little hands to feel and touch.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth – so makes the perfect first gift for a new arrival!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":57705967026560,"sku":"EPN202401241257570596 Grey","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapastummytime-8.jpg?v=1774391334"},{"product_id":"mamas-papas-welcome-to-the-world-sit-play-grey","title":"Mamas \u0026 Papas Welcome To The World Sit \u0026 Play - Grey","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Mamas \u0026amp; Papas Welcome to the World Sit \u0026amp; Play has a luxuriously soft back rest and gorgeous plush fabrics in lovely shades of pink and a beautiful floral print to provide your child with somewhere comfortable and supportive to sit whilst playing.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt comes complete with a detachable play panel, which includes a baby-safe mirror, adorable bunny toy, hanging heart and heart teether, ensuring development for your little one and that they will never be bored.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuitable from 6 months\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSoft plush floor seat and back rest\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRemovable tray and toys\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncludes baby-safe mirror, adorable bunny toy, hanging heart and heart teether,\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDimensions: H 29 x W 68 x D 60cm\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMachine washable cover at 40°c. Play Tray and Attachable Toys - Wipe clean only\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":57705988227456,"sku":"EPN202401241051560661 Grey","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapas-10_1663010c-28d3-4656-b23e-c6570ae5ca0b.jpg?v=1792441106"},{"product_id":"mamas-papas-welcome-to-the-world-playmat-grey","title":"Mamas \u0026 Papas Welcome To The World Playmat, Grey","description":"\u003cp data-mce-fragment=\"1\"\u003eCrafted from luxurious super-soft faux fur, our Welcome to the World playmat is finished with beautiful scalloped detail around the base and an outer ring that'll keep them safe whilst they explore their new toy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt has 2 removable toy arches and 4 removable hanging soft toys - a lion, zebra, elephant and monkey - which rattle and squeak to stimulate your baby's senses. It even comes with a soft elephant tummy time toy that has crinkle sounds and a mirror for them to interact with.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge Suitability:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBirth+\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare \u0026amp; Maintenance:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePlaymat base and tummy time accessory - Machine washable at 40°C. All other items wipe clean only\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eSafety Warnings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTo avoid possible entanglement or strangulation injury, remove gym arch when baby begins to push up on their hands and knees\u003c\/li\u003e\n\u003cli\u003eAdult assembly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInteractive Playmat and Gym - Birth to 5 months approx.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemove the toy arches from the base unit as soon as your child starts to push up on hands and knees (approx. 5 months)\u003c\/li\u003e\n\u003cli\u003eThe gym arches are a sprung structure and care should be taken whenever removing them from the playmat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInteractive Floor Mat - 5 months +\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetach toy arch and use with tummy time accessory or as a comfy place to sit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":57706014441856,"sku":"EPN202401241045306704 Grey","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapasplaymate-5.jpg?v=1774392155"},{"product_id":"mamas-papas-welcome-to-the-world-playmat-pink","title":"Mamas \u0026 Papas Welcome To The World Playmat - Pink","description":"\u003cp\u003eThe Mamas \u0026amp; Papas Welcome To The World Play Mat in pink is the perfect spot to lay and chill or indulge in some playtime! The supersoft faux fur base is padded for extra comfort - so they can relax, be entertained by hanging toys or practice some Tummy Time with a little help from bunny!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThey’ll love their Tummy Time with the help of the adorable bunny tummy time toy.\u003c\/li\u003e\n\u003cli\u003eHanging toys for sensory development and entertainment - including a musical hanging heart.\u003c\/li\u003e\n\u003cli\u003eA handy textured teether, for soothing during those moments!\u003c\/li\u003e\n\u003cli\u003eThe extra touches make this playmat simply gorgeous - such as the flower design stitched into the base.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCoordinates with the Welcome to the World Pink activity toy range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":57706014638464,"sku":"EPN202401241045308267 Pink","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapas_f1e2f570-34c7-4971-b429-90fd25d0f2c3.jpg?v=1792439994"},{"product_id":"tutti-bambini-baby-beanbag-good-life","title":"Tutti Bambini Baby Beanbag, Good Life","description":"\u003cp\u003e\u003cspan\u003eCreate a gentle, cosy retreat for your little one with the Good Life Baby Beanbag, thoughtfully designed to support healthy posture while encouraging calm and restful moments throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a soft, structured design and removable safety harness, it offers a snug, secure place for your newborn to rest under supervision. As your child grows, the harness can be removed, transforming the beanbag into a comfortable toddler seat ideal for lounging, reading or quiet play.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tutti Bambini","offers":[{"title":"Default Title","offer_id":57808409690496,"sku":"511200\/GL","price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/tuttibambiniatkings-11.jpg?v=1775552870"},{"product_id":"mamas-papas-playmat-gym-wish-upon-a-cloud","title":"Mamas \u0026 Papas Playmat \u0026 Gym, Wish Upon A Cloud","description":"\u003cp\u003eThe perfect spot for some chill out time, independent play or to be entertained while you watch on! From the super soft padded mat notice how they discover hidden features - a rattle, crinkle texture, musical functions and detachable toys – before playing with their sweet penguin pal.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures interactive developmental toys designed to encourage baby's senses.\u003c\/li\u003e\n\u003cli\u003eIt’s full of fun features - a rattle, crinkle texture, detachable toys.\u003c\/li\u003e\n\u003cli\u003eIncludes additional penguin soft toy.\u003c\/li\u003e\n\u003cli\u003eCoordinate with pieces from the Mamas \u0026amp; Papas Dream Upon a Cloud interiors collection, with the same signature characters and embroidered detailing.\u003c\/li\u003e\n\u003cli\u003eThe removable gym arches feature a hanging musical toy to entertain them while engaging their senses and coordination.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":58484491485568,"sku":"7594WC100","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapaswishuponacloud-7.jpg?v=1784535835"},{"product_id":"m-p-another-fox-monochrome-playmat","title":"Mamas \u0026 Papas Another Fox Monochrome Playmat","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFeaturing high contrast black and white patterns that help stimulate baby’s senses and support visual development, this activity-packed Mamas \u0026amp; Papas playmat will keep your little one entertained. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith bold graphic and animal prints by independent fashion brand Another Fox, its super-soft base makes it perfect for both tummy time fun and supervised chill time. Baby will love discovering a world of sounds, patterns and textures with visually stimulating and tactile fabrics, plus crinkles, rattles, squeakers and soft hanging toys to explore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHigh contrast monochrome patterns that help stimulate visual focus and support visual development \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCrafted in super-soft, tactile fabrics, with a padded base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDimensions: W 90 x L 49 x D 90cm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":60258012070272,"sku":"7736VT800","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapas-58.jpg?v=1792702938"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/collections\/BF_OFFERS-31.jpg?v=1793620837","url":"https:\/\/kingsbabyshop.com\/collections\/black-friday-bouncers-swings.oembed","provider":"Kings Baby Shop","version":"1.0","type":"link"}