{"title":"SUMMER SALE | Under £10","description":"","products":[{"product_id":"shnuggle-wishy-bath-toy","title":"Shnuggle Wishy Sensory Light-Up Bath Toy","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMake bath time even more magical with the Shnuggle Wishy Light-Up Bath Toy!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for little hands and curious minds, Wishy features a gentle sensory light and textured finish to encourage exploration, play and early development. As your baby grows, the three-piece design allows them to scoop, pour, pull apart and reconnect the toy - helping to develop hand-eye coordination and fine motor skills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSoft, newborn-safe sensory light and textured design.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThree-piece toy to scoop, pour, pull apart and reconnect.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEncourages sensory development and imaginative play.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWarm yellow light creates a calming bath time experience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps develop hand-eye coordination and fine motor skills.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBPA free and fully safety tested.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for babies, toddlers and bath time fun.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shnuggle","offers":[{"title":"Default Title","offer_id":21638502809680,"sku":"SHN-WISH-TOY-MX","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/products\/toy.jpg?v=1560184586"},{"product_id":"shnuggle-bamboo-wash-cloths-3-pk","title":"Shnuggle Bamboo Washcloths 3pc, White","description":"\u003cp\u003eThe soft Shnuggle baby washcloths are made from a bamboo and cotton blend to provide extra softness against baby’s skin. 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Water-repellent fabric makes the mat extremely practical, but also easy to clean. \u003c\/p\u003e","brand":"Venicci","offers":[{"title":"Default Title","offer_id":21638597181520,"sku":"","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/products\/changing-mat-1.jpg?v=1554556031"},{"product_id":"outlook-cotton-pram-liner-red","title":"Outlook Cotton Pram Liner-Red","description":"\u003cp\u003eSuper-soft 100% Pure Cotton is hygienic and clean\u003cbr\u003e\nPadded and quilted (Polyester filling)\u003cbr\u003e\nProtects against spills \u0026amp; stains (machine washable)\u003cbr\u003e\nUniversal - fits most pushchairs, prams, strollers \u0026amp; buggy's\u003cbr\u003e\nPre-cut, embroidered slots to accommodate buggy's 5-point safety harness\u003c\/p\u003e","brand":"OUTLOOK","offers":[{"title":"Default Title","offer_id":27675929280592,"sku":"","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/products\/58250f5054ac6.jpg?v=1560799049"},{"product_id":"p-t-carrycot-lid-sky","title":"Phil \u0026 Teds Carrycot Lid - 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The classic white design features delicate embroidered detailing, creating a traditional keepsake that can be treasured for years to come.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"32qx3w\" data-start=\"792\" data-end=\"845\"\u003eSoft, gentle fabric suitable for delicate baby skin\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12cd3u6\" data-start=\"846\" data-end=\"907\"\u003eClassic white design with elegant embroidered \"Baby\" detail\u003c\/li\u003e\n\u003cli data-section-id=\"1jljdb1\" data-start=\"908\" data-end=\"954\"\u003eIdeal as a christening shawl or baby blanket\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Snuggle Baby","offers":[{"title":"Default Title","offer_id":30417093230672,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/christeningshawl.jpg?v=1782917033"},{"product_id":"organic-moses-basket-fitted-sheet-honey","title":"The Little Green Sheep Moses Basket Fitted Sheet, Honey Rice","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Little Green Sheep Honey Rice coloured organic Moses basket sheet has been carefully crafted to provide the best night's sleep for your little one, made from a unique organic linen \/ cotton blend that's super soft and breathable, helping to regulate their temperature all year round.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUnique luxury organic linen and cotton blend\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBreathable to help regulate baby's temperature\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWash-tested softness\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic materials\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade without the use of pesticides\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSize: 30x70cm - 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The elegant rosebud design adds a sweet and timeless touch, making it a lovely addition to any nursery.\u003c\/p\u003e\n\u003cp data-start=\"350\" data-end=\"532\"\u003eLightweight yet warm, this versatile wrap is designed for everyday comfort and practicality, while the soft grey shade suits any nursery style or makes an ideal gift for new parents.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"549\"\u003e\u003cstrong data-start=\"534\" data-end=\"547\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"550\" data-end=\"769\"\u003e\n\u003cli data-section-id=\"1toq3sf\" data-start=\"550\" data-end=\"597\"\u003eSoft and cosy baby wrap with rosebud design\u003c\/li\u003e\n\u003cli data-section-id=\"vwu72w\" data-start=\"598\" data-end=\"626\"\u003eMade from 100% Polyester\u003c\/li\u003e\n\u003cli data-section-id=\"19m4vjx\" data-start=\"627\" data-end=\"676\"\u003eGentle and comfortable for delicate baby skin\u003c\/li\u003e\n\u003cli data-section-id=\"fdoc0d\" data-start=\"677\" data-end=\"730\"\u003eIdeal for prams, cots, car seats, and cuddle time\u003c\/li\u003e\n\u003cli data-section-id=\"kl8z5f\" data-start=\"731\" data-end=\"747\"\u003eColour: Grey\u003c\/li\u003e\n\u003cli data-section-id=\"1uzdgya\" data-start=\"748\" data-end=\"769\"\u003eSize: 75 x 100 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"771\" data-end=\"891\"\u003eA perfect everyday essential for keeping your baby snug, comfortable, and stylish\u003c\/p\u003e","brand":"Snuggle Baby","offers":[{"title":"Default Title","offer_id":39962028015696,"sku":"","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/products\/bw-112-858g-Rosebudgrey.jpg?v=1667495904"},{"product_id":"chicco-cloudy-music-on-the-go","title":"Chicco Cloudy Music On The Go","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Chicco Cloudy Music on the Go is an adorable toy shaped like a racoon that makes the ideal bedtime or travel friend for your little one. You can pop Cloudy on the bed side for your baby’s bedtime or attach him to your pushchair or pram using the universal ring for enjoyment anytime, anywhere!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCloudy allows you to cater for your baby with a choice between classical and new age music and volume levels and a fade in\/out light effect. His tail lights up with a soothing white light whilst the music is playing to provide even more relaxation.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIdeal bedtime and travel companion – cute and shaped like a racoon\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMusical note button – choice between relaxing classical and new age music\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdjustable volume\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFade in\/out light effect\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLight up tail with soothing white light\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDimensions: 12 x 7 x 13cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chicco","offers":[{"title":"Default Title","offer_id":40192253198416,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/chicco-cloudy-music-on-the-go-1__86416.jpg?v=1686928814"},{"product_id":"mamas-papas-welcome-to-the-world-linkie-toy","title":"Mamas \u0026 Papas Welcome To The World Linkie Toy","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis safari inspired linkie toy will make a great travel buddy for your little one. It can be easily clipped onto your pushchair or carrycot to keep baby smiling whilst you're out and about, and is made from super-soft fabric that's lovely to feel and cuddle. And thanks to the teething ring, it'll help to soothe sore gums.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrafted from super-soft fabrics\u003c\/li\u003e\n\u003cli\u003eCrinkles and different textures will spark baby's curiosity\u003c\/li\u003e\n\u003cli\u003eTeething star will help to soothe sore gums\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":40487275266128,"sku":"","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapastoy-14.jpg?v=1774388887"},{"product_id":"shnuggle-air-lite-waterproof-sheet","title":"Shnuggle Air Lite Waterproof Sheet","description":"\u003cp data-mce-fragment=\"1\"\u003eSuper soft waterproof sheet made from a breathable, 100% tencel jersey to create a dry and safe sleeping environment for baby.  Perfect protection for your Shnuggle Air Lite Bedside Crib.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% waterproof\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from 100% super soft and absorbent tencel jersey\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNon-crinkly feel\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAbsorbs 50% more moisture than cotton\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNatural and sustainable fibre, kinder to the environment\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOEKO-TEX certified\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSingle pack\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSize 39cm x 79cm (15 x 31in)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Shnuggle","offers":[{"title":"Default Title","offer_id":40748257476688,"sku":"shn-airlte-wp","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/Shnuggle-6_6346df91-850c-48cb-a458-0389c708ea15.jpg?v=1774970473"},{"product_id":"shnuggle-stack-and-sail-bath-boat-toys","title":"Shnuggle Stack and Sail Silicone Bath Boats","description":"\u003cp\u003eSet of 4 silicone stacking bath boat toys for lots of imaginative play at bath time from baby to toddler and beyond.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEncourages fine motor skill development and imaginative play\u003c\/li\u003e\n\u003cli\u003eCreated for little hands. The soft silicone boats can be easily picked up and gripped for play\u003c\/li\u003e\n\u003cli\u003eCan be used anywhere, not just bath time\u003cimg\u003e\n\u003c\/li\u003e\n\u003cli\u003eComes in a pack of 4.  Each boat a different but complementary colour\u003c\/li\u003e\n\u003cli\u003eStackable for easy storage\u003c\/li\u003e\n\u003cli\u003eMould free with no holes to trap water\u003c\/li\u003e\n\u003cli\u003eMade from food grade silicone\u003c\/li\u003e\n\u003cli\u003eBPA, Phthalate, PAH Free and fully tested\u003c\/li\u003e\n\u003cli\u003eEasy to clean, simply wipe down with soapy water, rinse and leave to air dry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shnuggle","offers":[{"title":"Default Title","offer_id":40748317933648,"sku":"shn-sbt-gpbc","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/Toys-6.jpg?v=1774804426"},{"product_id":"ziggle-bunny-plush-toy-1","title":"Ziggle Bunny Plush Toy","description":"\u003cp\u003e\u003cspan\u003eIts all about cuddles! Ziggle’s gorgeous bunny plush toy is luxuriously soft and cute. The perfect baby shower or new born gift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli\u003eOur super cute bunny plush toy will become your little one’s best friend!\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eA lovely gift for a baby shower or to welcome a newborn baby.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eLovely baby plush toy measures 17cm high.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSuper soft velour plush to snuggle with.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e100% recycled plush, kind to the environment.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eComforts \u0026amp; soothes your baby to sleep.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eTo clean, simply gently surface wash with warm water and mild soap and then rinse with cool water.\u003c\/li\u003e\n\u003cli\u003eTo dry and keep the plush nice and soft, dry with a hair dryer on a no-heat or very low heat setting.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ziggle","offers":[{"title":"Cream","offer_id":55745056866688,"sku":"EPN202503061316064843 Cream","price":8.0,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":55745056932224,"sku":"EPN202503061316067640 Grey","price":8.0,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":55745056964992,"sku":"EPN202503061316077284 Pink","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/Ziggle_Bunny_Plush_Toy_grey.jpg?v=1741436776"},{"product_id":"mamas-papas-welcome-to-the-world-duckling-linkie-toy","title":"Mamas \u0026 Papas Welcome To The World Duckling Linkie Toy","description":"\u003cp\u003e\u003cspan\u003eThis musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t fly away!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSensory experience with hidden bell\u003c\/li\u003e\n\u003cli\u003eCrafted from super-soft fabrics\u003c\/li\u003e\n\u003cli\u003eAttaches to your pushchair for playtime on-the-go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e\u003cspan\u003e W 16cm x L 23cm x D 9cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":56067806200192,"sku":null,"price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapastoy-6.jpg?v=1774386250"},{"product_id":"mamas-papas-flower-ring-rattle","title":"Mamas \u0026 Papas Flower Ring Rattle","description":"\u003cp\u003eThis playful daisy is plucked straight from our Grateful Garden collection and she’s ready to be by your baby's side, helping them discover new sounds, textures and colours! The supersoft petals are lovely for little fingers to feel, the crinkly textures are made to be scrunched and the hidden rattle sound is perfect for some entertainment!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe sweet garden character will get them curious about nature and outdoors!\u003c\/li\u003e\n\u003cli\u003eSuper tactile ultra soft fabrics, that babies adore.\u003c\/li\u003e\n\u003cli\u003eFull of interactive sounds, feels and colours- to stimulate three of their senses!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mamas and Papas","offers":[{"title":"Default Title","offer_id":57045044494720,"sku":"75582B101","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/mamasandpapasrattle.jpg?v=1774383929"},{"product_id":"icandy-peach-all-terrain-seat-liner-pace","title":"iCandy Peach All-Terrain Seat Liner Pace","description":"\u003cp\u003eEnhance every journey with the \u003cstrong data-end=\"391\" data-start=\"352\"\u003eiCandy Peach All-Terrain Seat Liner\u003c\/strong\u003e, a premium accessory designed to elevate comfort and versatility for your child while perfectly matching the rugged yet stylish appeal of your iCandy Peach All-Terrain pushchair.\u003c\/p\u003e\n\u003cp data-end=\"1185\" data-start=\"1166\"\u003e\u003cstrong data-end=\"1183\" data-start=\"1166\"\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1664\" data-start=\"1186\"\u003e\n\u003cli data-end=\"1444\" data-start=\"1318\"\u003e\n\u003cp data-end=\"1444\" data-start=\"1320\"\u003eDesigned to \u003cstrong data-end=\"1356\" data-start=\"1332\"\u003ecoordinate perfectly\u003c\/strong\u003e with the Peach All-Terrain pushchair aesthetics \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1555\" data-start=\"1445\"\u003e\n\u003cp data-end=\"1555\" data-start=\"1447\"\u003eComfortable \u003cstrong data-end=\"1496\" data-start=\"1459\"\u003eseat protection and extra padding\u003c\/strong\u003e for smoother rides \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1664\" data-start=\"1556\"\u003e\n\u003cp data-end=\"1664\" data-start=\"1558\"\u003eCompatible with the pushchair’s \u003cstrong data-end=\"1609\" data-start=\"1590\"\u003e5-point harness\u003c\/strong\u003e for secure fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNot Suitable for peach models with sliding harness\u003c\/p\u003e","brand":"iCandy","offers":[{"title":"Default Title","offer_id":57327244083584,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/icandyseatlinerallterrainepace.jpg?v=1769689576"},{"product_id":"gummee-molar-mallet","title":"Gummee Molar Mallet Teether","description":"\u003cp\u003eIdeal for babies aged 10 months and over as they progress through the later stages of teething, t\u003cspan\u003ehe Gummee Molar Mallet was specially designed to help soothe sore gums when babies begin cutting their back teeth and molars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts unique mallet-shaped design allows little ones to easily hold and manoeuvre the teether to the sides and back of their mouths, helping provide relief exactly where it's needed most. 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