{"title":"Christmas - Gifts for New Parents","description":null,"products":[{"product_id":"clementoni-sleepy-moon","title":"Clementoni Sleepy Moon Musical Toy","description":"\u003cp data-start=\"81\" data-end=\"341\"\u003eCreate a calm and comforting bedtime routine with the Clementoni Sleepy Moon Baby Music Box, a softly designed moon-shaped musical toy that helps lull your baby to sleep. Ideal from birth, it combines gentle music, subtle movement, and a comforting design.\u003c\/p\u003e\n\u003cul data-start=\"360\" data-end=\"952\"\u003e\n\u003cli data-section-id=\"wlbbce\" data-start=\"360\" data-end=\"489\"\u003eSoothing Mozart Melody - Pull the star-shaped handle to play a gentle Mozart-inspired lullaby that helps relax your baby.\u003c\/li\u003e\n\u003cli data-section-id=\"jgne92\" data-start=\"491\" data-end=\"610\"\u003eCalming Rotating Disc - A slowly rotating illustrated disc provides a soft visual effect to support relaxation.\u003c\/li\u003e\n\u003cli data-section-id=\"13moxfv\" data-start=\"612\" data-end=\"710\"\u003eSoft, Comforting Design - The plush moon and star create a reassuring presence at bedtime.\u003c\/li\u003e\n\u003cli data-section-id=\"1uv6ar9\" data-start=\"712\" data-end=\"827\"\u003eEasy to Attach and Carry - Includes a cloud-shaped ring for simple attachment to cots, prams, or car seats.\u003c\/li\u003e\n\u003cli data-section-id=\"gc8u39\" data-start=\"829\" data-end=\"952\"\u003eSupports Early Development - Encourages auditory and visual stimulation while promoting a consistent sleep routine.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Clementoni","offers":[{"title":"Default Title","offer_id":32618545610832,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/toys-27_1108d01f-6e23-423f-a1cd-b343864395bb.jpg?v=1775119698"},{"product_id":"kings-baby-shop-gift-card","title":"Kings Baby Shop Gift Card","description":"\u003cp\u003eThe perfect gift card for expecting parents, christmas gift or for children to spend in our toy department.\u003c\/p\u003e\n\u003cp\u003eCan be redeemed in store or online. \u003c\/p\u003e","brand":"Gift Card","offers":[{"title":"£10.00","offer_id":56607928484224,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£20.00","offer_id":32833524891728,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"£30.00","offer_id":56607928516992,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true},{"title":"£40.00","offer_id":40007434829904,"sku":"","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":39279619702864,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":39279621308496,"sku":"","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"£150.00","offer_id":39279622717520,"sku":"","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"£200.00","offer_id":39279625404496,"sku":"","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"£300.00","offer_id":39279626453072,"sku":"","price":300.0,"currency_code":"GBP","in_stock":true},{"title":"£400.00","offer_id":39279627567184,"sku":"","price":400.0,"currency_code":"GBP","in_stock":true},{"title":"£500.00","offer_id":39279628943440,"sku":"","price":500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/products\/GIftcard_2.jpg?v=1599562764"},{"product_id":"rechargeable-rockit-rocker","title":"Rockit Rechargeable Pram Rocker","description":"\u003cp\u003eUSB rechargeable – lithium battery,60-minute shut-down timer, New Bracket – easier to fit and remove with new thumb-wheel system (also fits the Rockit v1) , Fits all makes of strollers and prams , Can be fitted on the side bar or the top handle , Rotates so the Rockit can always be vertical making it more efficient and allowing a slower rocking speed and better battery life , Quiet motor with adjustable speed, charge lasts approx. 12-20 hours (depending on speed used, temperature etc) , Showerproof - use inside and out.\u003c\/p\u003e\n\u003cp\u003eWinner of Junior Design Awards 2019 GOLD, European Product Design Award 2018 Winner, LBP 2020 Platinum, Made for Mums 2018 Gold, dasnet 2018 Bronze.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNow rechargeable with a rotatable bracket.\u003c\/li\u003e\n\u003cli\u003eCreated to help parents on the go, this handy must-have accessory keeps babies moving and snoozing. Simply attach to a pram or stroller, push the button, and adjust the speed to gently rock baby.\u003c\/li\u003e\n\u003cli\u003eThe Rockit uses a gentle rocking motion to safely soothe baby.\u003c\/li\u003e\n\u003cli\u003eNew Bracket – easier to fit and remove with new thumb-wheel system (also fits the Rockit v1).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGeneral information:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize H21.7, W9.7, D9.7cm.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockit","offers":[{"title":"Default Title","offer_id":40148259864656,"sku":"RBF102825","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/rockit.jpg?v=1781886468"},{"product_id":"reer-clip-go-cup-holder","title":"Reer Clip \u0026 Go Cup Holder","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUniversally fits\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eALL\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eprams, pushchairs, strollers AND bumper bars\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUniversal bracket with integrated slip protection ensures a safe hold and no damage to your pushchair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuitable for all common bottles and cups\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFlexible and easy to install\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCan also be clipped on bumper bar for child to use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Reer","offers":[{"title":"Default Title","offer_id":40193043038288,"sku":"","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/Reerclipngocupholder.jpg?v=1686927386"},{"product_id":"zazu-dex-baby-sleep-soother-1","title":"Zazu Dex Baby Sleep Soother","description":"\u003cp\u003eMeet Dex - the cuddly dog-shaped comforter designed to soothe your baby with gentle and relaxing sounds. 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On the rear of the bag you will find another large pocket which is also super handy for tucking in the organiser lid when you want the bag to remain open.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Egg","offers":[{"title":"Black Olive","offer_id":40812916113488,"sku":"E3ORBO","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Carbonite","offer_id":40812916342864,"sku":"E3ORCR","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Feather","offer_id":40812916408400,"sku":"E3ORFE","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Mink","offer_id":40812916867152,"sku":"E3ORMI","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Houndstooth Almond (Special Edition)","offer_id":40812916899920,"sku":"E3ORHA","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Houndstooth Black (Special Edition)","offer_id":40812916965456,"sku":"E3ORHB","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/egg-2_c8cc2e33-cde0-470a-afcf-c7d8d0ffee62.jpg?v=1776280613"},{"product_id":"babystyle-egg-gift-bundle","title":"egg® Accessory Bundle","description":"\u003cp\u003e\u003cspan\u003eWe are pleased to announce a new way to buy egg accessories - the egg Gift Bundle, a perfect addition to the 8-piece package, baby shower gift etc!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new egg Gift Bundle will include: Cream Blanket, Cream Sherpa Carrycot Topper and egg Carrycot fitted sheets.\u003c\/span\u003e\u003c\/p\u003e","brand":"Egg","offers":[{"title":"Default Title","offer_id":52580173676928,"sku":"","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/eggblanket.jpg?v=1782941162"},{"product_id":"egg-3-overnight-bag-1","title":"egg3® Overnight \u0026 Hospital Bag","description":"\u003cp\u003e\u003cspan\u003eThe ultimate partner for life on the move or as a perfect hospital bag for new parents, the egg\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e Overnight Bag. 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To assist them in this transition, it is important to offer them an environment that is able to protect them both physically and emotionally. \u003c\/p\u003e\n\u003cp\u003eThis is why Welcome Pod™ was born, the baby nest that will allow your baby to rest and begin to discover the world in a cosy and sheltered space.\u003c\/p\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"971eb0d\" class=\"elementor-element elementor-element-971eb0d elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eSleep\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"2545b22\" class=\"elementor-element elementor-element-2545b22 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003eFor the safe sleep of the baby up to 2 months, approximately 9 weeks of life, or anyway until the baby is unable to roll over and\/or lift up on their hands or knees.\u003c\/p\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"51181c5\" class=\"elementor-element elementor-element-51181c5 elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eTummy Time\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"f02d76a\" class=\"elementor-element elementor-element-f02d76a elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003eFor playtime, cuddles, and preparatory exercises for their development. During Tummy Time, it is advised to remove the cylinder and keep the Welcome Pod™ open.\u003c\/p\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"a3a6277\" class=\"elementor-element elementor-element-a3a6277 elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003ePosture\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"364dd11\" class=\"elementor-element elementor-element-364dd11 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003eFacilitates the supine position and alignment of the spine. The compact and anti-sinking padding of the edges ensures proper physical containment.\u003c\/p\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"091dc68\" class=\"elementor-element elementor-element-091dc68 elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eStructure\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"b4cf6ae\" class=\"elementor-element elementor-element-b4cf6ae elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003eThe rigid support of the base is equipped with micro holes that increase breathability. It is designed to keep the baby always in the correct position.\u003c\/p\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"51e855c\" class=\"elementor-element elementor-element-51e855c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp class=\"elementor-heading-title elementor-size-default\"\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"d54c49e\" class=\"elementor-element elementor-element-d54c49e elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003eMade with natural fabrics, removable and washable. Developed with bamboo fibre and cotton with 3D mesh inserts to facilitate breathability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions when folded up: 82 x 48 x 12.5 cm \u003c\/li\u003e\n\u003cli\u003eInner area dimensions when closed: 66 x 30 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Inglesina","offers":[{"title":"Default Title","offer_id":56050729288064,"sku":"Welcome Harmony Grey","price":139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/8070\/3056\/files\/welcomepod-2.jpg?v=1776693972"},{"product_id":"zazu-emmy-the-elephant-breathing-light","title":"Zazu Emmy The Elephant, Breathing Nightlight","description":"\u003cp\u003e\u003cspan\u003eEmmy the Elephant is not just a typical LED nightlight; it is a revolutionary sleep device designed by ZAZU, backed by sleep experts' research. This innovative nightlight encompasses all the crucial features expected in LED nightlights, along with some special attributes tailored for a child's peaceful sleep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmmy stands out with its ability to mimic calming breathing sounds and techniques, a natural and proven method to ease the mind and enhance sleep quality. In addition to the soothing sounds, Emmy incorporates a unique crying sensor. This feature activates the calming sounds as soon as it detects your baby's cries, offering you some peace of mind during night-time hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFurthermore, Emmy gently guides children into a deeper slumber with her distinctive breathing technique and a soft, soothing red light. This gentle illumination is known to stimulate melatonin production, ensuring a tranquil and restful night for your little one. With Emmy the Elephant, your evenings can be more relaxed and your child's sleep more comforting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBREATHING LIGHT:\u003c\/strong\u003e Then going to bed, a child’s head can still be full of all the impressions of the day and prevent them from falling asleep. Breathing techniques can help to clear their mind, let go of all their thoughts and fall asleep more easily. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUNIQUE BREATHING TECHNIQUE:\u003c\/strong\u003e By listening to breathing sound and looking at the pulse light getting bigger and smaller, your little one will automatically follow the rhythm and drop off to sleep more easily.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSOUNDMACHINE:\u003c\/strong\u003e You can also listen to white-noise, African sunset sound or a loop of soothing lullabies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSOOTHING RED NIGHTLIGHT:\u003c\/strong\u003e Children are often afraid of the dark and prefer to sleep in the light. 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