Careers
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Digital Marketing Manager
Deadline: 6th February 2025
Kings Baby Shop is seeking an experienced and creative Digital Marketing Manager to lead our online growth strategy. As a senior member of our team, you will be responsible for overseeing the brand's digital presence across multiple channels. This is a pivotal role that combines strategic oversight with hands-on content creation, directly impacting our e-commerce performance on Shopify.
The ideal candidate is a proactive self-starter with a deep understanding of the baby retail landscape, capable of crafting compelling narratives through video and photography while managing data-driven marketing campaigns. You will have the flexibility to shape your schedule within a 3-day work week, operating on a hybrid model to facilitate both focused strategy time and in-person content creation.
Key responsibilities
E-Commerce & Strategy
● Take full ownership of the Shopify platform strategy to drive sales growth and improve customer user experience.
● Develop and execute a comprehensive digital marketing roadmap aligned with company sales targets.
● Liaise effectively with our external Google Ads agency to ensure paid search campaigns align with broader marketing goals and promotional calendars.
● Analyse e-commerce metrics to identify trends, optimise conversion rates, and report on ROI.
Content Creation & Social Media
● Plan, film, and edit high-quality video and photo content for social media channels (Instagram, TikTok, Facebook).
● Manage the social media calendar, ensuring consistent posting and engagement with our community of parents.
● Showcase products creatively to highlight features and benefits suitable for our specific demographic.
Email & Paid Marketing
● Design and implement email marketing automation flows and campaigns using Klaviyo.
● Segment customer databases to deliver personalised content that increases retention and lifetime value.
● Set up, monitor, and optimise Facebook Ads campaigns to acquire new customers and retarget site visitors.
Requirements
● Experience: Proven experience in a senior digital marketing role, preferably within the retail sector.
● Email Marketing: Proficiency in Klaviyo is mandatory. You must be able to demonstrate experience in building flows and campaigns.
● Content Skills: Strong photography and videography skills are essential. You must be comfortable shooting and editing content for social media.
● Platform Knowledge: Deep understanding of Shopify, Meta Business Suite (Facebook/Instagram Ads), and Google Analytics.
● Strategy: Ability to think strategically and translate business goals into actionable digital marketing plans.
● Communication: Excellent written and verbal communication skills for content copy and agency management.
Details
Part-time (3 days/week), permanent Hybrid (remote/on-site)
Compensation: Negotiable, based on experience
To apply please email your CV to kinglisa21@gmail.com along with a portfolio or links to examples of your previous content creation work (specifically video/photo) and email marketing campaigns by the 6th February.
Retail Sales Assistant
Deadline: 6th February 2025
We are looking for a Part Time / Full Time Retail Sales Assistant. Kings Baby Shop are looking to recruit a Sales Assistant to join our team in our unique, market leading Baby store. So if you are a motivated individual with a passion for sales, have excellent communication skills and love all things baby
Ideal candidates should have;
● Strong selling skills with excellent customer service
● Self-motivation and be able to work independently as well as part of a team
● A positive and professional attitude
● Previous retail experience desirable but not essential
● Flexibility to cover store opening hours including Saturdays
To apply please email your CV to kinglisa21@gmail.com by the 6th February.